![]() ![]() ![]() If models are used in display advertising campaigns, the models should be clearly definable as reasonably representing majority and minority groups in the metropolitan area, both sexes and, when appropriate, families with children. Use of human models - Human models in photographs, drawings, or other graphic techniques may not be used to indicate exclusiveness because of race, color, religion, national origin, sex, handicap, familial status, or sexual orientation.The choice of logo type, statement, or slogan will depend on the type of media used (visual or auditory) and, in space advertising, on the size of the advertisement. Use of equal housing opportunity logo type statement or slogan - Advertising residential real estate for sale, rent, or financing should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the home seeking public that the property is available to all persons regardless of race, color, religion, national origin, sex, handicap, familial status, or sexual orientation.Suggestions for fair housing advertisement are listed below: In the investigation of complaints, the City of Dallas Fair Housing Office may consider the implementation of fair housing policies and practices provided in this section as evidence of compliance with the prohibitions against discrimination in advertising under Dallas' Fair Housing Ordinance. These criteria may be considered in making determinations as to whether there is reasonable cause to believe that a discriminatory housing practice has occurred or is about to occur. This section also provides criteria for use by advertising media in determining whether to accept and publish advertising regarding sales or rental transactions. The following information is to assist all advertising media, advertising agencies and all other persons who use advertising to make, print, or publish, or cause to be made, printed or published, advertisements with respect to the sale, rental, or financing of dwellings which are in compliance with the requirements of the City of Dallas Fair Housing Ordinance. Using the logo creates a presumption that you're trying to follow the fair housing law. Create models, ads and brochures that reflect the increasing diversity of our population.įinally, the Equal Housing Opportunity Logo should appear in all advertisements. To do so may invite a housing discrimination complaint. For example, if a community is 20% Asian, 40% African American and 40% white, ads and brochures should not contain only white models. In addition, human models used in sales or rental ads and in brochures and other advertising material should reflect the community's diversity. The ad describes some of the unit's features and amenities but says nothing about prospective tenants. ![]() If the unit is close to a park the ad can say, "Two bedrooms, two bath unit with lots of closet space, close to a park and public transportation, available immediately". Generally, ads should describe the property and not the tenant. This limited exception applies only to sex and only when the owner lives in the house and wants to rent rooms to same sex roommates. But, your ad may not prefer white females over black females nor may it prefer non-disabled females over disabled females. For example, if you are a woman and you have rooms to rent in your house, your ad for roommates may prefer females and can in fact exclude males. As a general rule ads should not contain words that express a preference based on a protected class.Ī limited exception applies to renting out rooms. Housing providers also have to be careful not to use ads that say, "perfect house for couple", or "Christian family preferred". Among housing providers it's common knowledge that putting up a sign in front of an apartment building that says "no children" or "adults only" would be discriminating against families with children. ![]()
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